Home Global Master in Marketing and Commercial Management

Global Máster en Marketing y Gestión Comercial

“Because a marketing guru is not born, they are made”.

Discover your own path and start changing what you want to change.
October 2023 call with special financial aid program

ADMISSION

Format Global Hybrid

Learning Method Hybrid

Duration / Credits ECTS 12 months / 70 ECTS

Language Spanish

Campus Barcelona

Last Call! Intake October 2023

Conoce nuestros campus en Barcelona y Madrid

EAE BARCELONA EAE MADRID

This Master is taught completely in Spanish. For further information, please visit Global Máster en Marketing y Gestión Comercial

The Global Master in Marketing and Commercial Management is designed to train strategic, ambitious professionals who love a challenge and who, as well as being able to respond effectively in times as crucial as those we currently face, are equipped to lead change in companies through innovation, with the power to turn opportunities into competitive advantages that set them apart.

To achieve this, you need to acquire solid training in both marketing and commercial management, a perfect overview of the latest trends in the sector and in-depth knowledge of the organizational factors that generate corporate value.

The Hybrid format of the program blends virtual learning with a residential stage at our campus which, if you think about it, is the perfect reflection of real life: the combination of digital and in-person interaction.

In short, we offer a unique, flexible, global program adapted to your reality that will help you become the type of Brand/Communication/Sales/Marketing Manager that you have always dreamed of.

But that is just a general snapshot. Do you want to see the whole picture?

We keep moving forward

The need for training is a constant when the world we live in is uncertain. In response to this new reality, we have developed protocols and methodologies that enable our students to continue getting a quality education and developing professionally at our Madrid/Barcelona campuses, in a virtual in-person or Hybrid format, or from anywhere in the world. Our community is committed to ensuring the education, wellbeing and safety of all our members.

We Make it Safe

A wealth of opportunities

After Finance, Marketing and Sales is the area in which most EAE graduates currently work.

Residential period in Barcelona

One of the key features of the Master is the two-week in-person residential period in Barcelona, at the campus of EAE Business School, a unique place to develop your talent.

The power of gamification

Embrace in-depth learning through the simulation of specific business case studies to gain a deeper insight into the challenges faced in the marketing area of a company in a realistic format, giving you the opportunity to oversee a company’s strategy in response to each possible scenario.

All-Terrain

Because you are looking for the flexibility to combine your personal and professional lives (with all that entails!) with a Master in Marketing and Market Development with a multinational focus.

With an Open Outlook

44% of the students on EAE’s Hybrid programs are international, giving you the opportunity to work with really diverse and different profiles of people, as well as creating a worldwide network of contacts!

TOP 22

One of the best business schools in the world

América Economía 2019

6TH

One of the best Masters in Spain

El Mundo’s 250 Best Masters 2018

TOP 40

Ranked among the top 40 global MBAs in Europe

QS Global MBA rankings 2020

What is Hybrid Methodology?

Our Hybrid programs are based on our innovative methodology, custom-designed for an increasingly digital and globalized world. This format enables students to take the majority of their program in their home country using our Virtual Campus, with a combination of real-time virtual classes and asynchronous activities such as forums, video conferences and other tools. The programs include a two-week residential period at our campus in Madrid or Barcelona, where the participants come together to complete the in-person part of the program.

Find out more

Máster MAD BCN

Máster en Dirección de Marketing

Te ofrece una formación actualizada para responder a las últimas exigencias del mercado

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

Master BCN

Master in Digital Marketing & E-commerce

The Master in Digital Marketing is designed to train professionals in the new areas of the digital ecosystem

Learning Method: Classroom
Format: Full Time
Language: English
Créditos: 70

Grado BCN

Grado en Marketing y Comunicación Digital

Diseñado para formar profesionales listos para desarrollarse en cualquier área funcional de la empresa relacionada con el marketing

Learning Method: Presencial
Format: Grados
Language: Español
Créditos: 240

Máster MAD BCN

Máster en Marketing Digital & E-Commerce

El Máster en Marketing Digital & E-Commerce está diseñado para formar a profesionales en las nuevas áreas del ecosistema digital

Learning Method: Presencial
Format: Full Time
Language: Español
Créditos: 70

Master BCN

Master in Marketing and Sales

Is designed to enable you to transform market challenges and opportunities into competitive advantages for the company.

Learning Method: Classroom
Format: Full Time
Language: English
Créditos: 70

Máster MAD BCN

Máster en Marketing y Gestión Comercial

Está diseñado para responder al cambiante entorno empresarial mediante la formación de empresarios

Learning Method: Presencial
Format: Full Time
Language: Español
Créditos: 70

Máster MAD BCN

Master in Digital Marketing & E-commerce

Te enseñará las técnicas y herramientas necesarias para garantizar la rentabilidad de los proyectos

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

Máster MAD

Global Máster en Finanzas Corporativas

Con el objetivo y la misión de proporcionar a sus participantes una sólida y actualizada formación financiera

Learning Method: Hybrid
Format: Global Education
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Recursos Humanos y Desarrollo de Talento

Diseñado para formar profesionales que sepan dar respuesta a las necesidades y retos del mercado

Learning Method: Full Time
Format: Profesionales
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Finanzas

Diseñado para preparar directivos financieros que afronten los cambios económicos con la solvencia

Learning Method: Presencial
Format: Full Time
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Comunicación Corporativa & Digital

Diseñado para formar profesionales de la comunicación que sean originales, creativos y eficientes

Learning Method: Presencial
Format: Presencial
Language: Español
Créditos: 70

Máster

Máster en Recursos Humanos y Desarrollo de Talento Part Time

Te capacitará para responder a las necesidades y retos del mercado en el área de la gestión de las personas

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Dirección Financiera

Te proporciona una visión global de estas dos áreas claves en la administración de cualquier organización.

Learning Method: Part-Time
Format: Executive Education
Language: Español
Créditos: 70

Máster MAD BCN

Máster en Dirección Comercial y Ventas

Está diseñado para formar a los directivos comerciales del futuro, poniendo el acento en aspectos como la calidad.

Learning Method: Presencial: Weekend
Format: Executive Education
Language: Español
Créditos: 70

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Global Máster en Marketing y Gestión Comercial

Conoce nuestros campus en Barcelona y Madrid

We keep moving forward

The Reasons Why

To choose the Global Master in Marketing and Commercial Management

TOP 22

6TH

TOP 40

What is Hybrid Methodology?

Where do our students work?

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